Turn B2B negotiation into a managed, measurable process.
Plan your levers, price every concession, rehearse against an AI buyer, and close with a clean record. Inside Salesforce.
For procurement-heavy B2B teams. We tailor the demo to your own deals — no obligation.
- Levers & walk-away points
- Every concession priced in €
- Rehearse in voice
- Lives in Salesforce
Industriewerke Frankfurt
Annual renewal · target €1.8M
Price increase
+4.0%
Contract term
24 → 36 mo
Payment terms
30 → 60 days
Year-end rebate
3.0%
+€1.74M
Stop losing margin in the room
Procurement arrives with benchmarks, a savings mandate, and a process. NegoTool is how your team walks in prepared too.
Protect margin on every concession
Price each give in euros before it reaches the table, and see terms past your walk-away flagged in red — so discounts stop leaking margin invisibly.
Walk in prepared, every time
A forcing checklist for objectives, BATNA, and a walk-away point per lever — plus a map of who actually decides. NegoTool won’t call you ready until you are.
Learn across the portfolio
See which levers win, where walk-aways get breached, and how many rounds deals really take — instead of letting each negotiation evaporate after the close.
One flow: prepare, score, rehearse, close
Not a training tool, not a calculator, not a CRM field — the whole negotiation lifecycle in one workspace.
- 01
Prepare
Set objectives, BATNA, and a walk-away point per lever. Map the stakeholders who actually decide by power and stance. A rule-driven readiness checklist tells you what is still missing.
- 02
Score
Every proposal is scored in euros against your targets. Concessions past walk-away are flagged in red before they reach the table — and "Why this score?" breaks the move down lever by lever.
- 03
Rehearse
Practice the hard version of the conversation against an AI counterpart that plays your toughest stakeholder — in voice — before you are in the room.
- 04
Close
The outcome and an agreed-terms snapshot write back to the Opportunity, and a printable brief hands the account team a clean record of what was decided.
Every move, priced and accounted for
The negotiation becomes a first-class object: who decides, what each round is worth, which trades recover value, and what the portfolio is teaching you.
Know who actually decides
Map every stakeholder by influence and stance, so the deal team sees the real decision structure — not just the name on the Opportunity.
- Power / stance matrix per negotiation
- Champions, blockers, and the economic buyer at a glance
- Shared across the account team
See exactly why the score moved
Each round is scored in euros against your targets. Open the breakdown to see what every lever contributed — and what each concession cost.
- Per-lever euro contribution
- Walk-away breaches surfaced in red
- Round-over-round change in margin
Find the trades that cost you least
When a demand lands, NegoTool proposes value-neutral trades — give on the lever that costs you little, hold the one that matters.
- Iso-value trade suggestions
- Recover margin without stalling the deal
- Grounded in your own lever targets
Turn closed deals into a playbook
Across the portfolio, see which levers win, where walk-aways get breached, and how many rounds deals really take — evidence your next negotiation can use.
- Lever effectiveness and win rate
- Walk-away breach hot-spots
- Rounds-to-close distribution
Starts from the Opportunity. Writes back to the Opportunity.
NegoTool makes the negotiation itself a first-class object in your CRM. Launch it from the Opportunity with one click; when you close, the outcome and agreed terms write straight back to the same record. No new system for reps to forget.
- Start Negotiation — Launch scoped to the Opportunity you are working.
- Plan, score, rehearse — The whole negotiation lifecycle in one workspace.
- Write-back on close — Outcome and terms land back on the Opportunity.
Rehearse against an AI buyer — in voice
Launch a voice roleplay from any proposal or round. Your AI counterpart plays your toughest stakeholder and pushes back the way procurement does, so the first time you face the hard conversation isn’t in front of the client.
- Voice roleplay launched straight from a proposal or round
- The counterpart stays in character and negotiates back
- Built on the deal you already prepared in NegoTool
Practice on the AI — not on the client.
Built by practitioners, not theorists
PricingWorks runs pricing and negotiation transformations for industrial B2B. NegoTool is that practice, encoded — so your team walks in with the same rigor a good consultant would bring.
Practitioner-built
The workflow comes from real pricing and negotiation engagements, not a whiteboard.
Concrete euros, zero hype
Every concession and score is expressed in money — no vanity metrics, no guarantees.
One flow, end to end
Prepare, score, rehearse, and close in a single workspace — not four disconnected tools.
Questions, answered plainly
No guarantees, no jargon. If something here isn’t covered, ask in the demo request below.
Request a demoWhat is NegoTool?
NegoTool is a negotiation planning and execution tool for B2B sales teams. It turns a negotiation into a first-class object you can prepare, score in euros, rehearse against an AI buyer, and close with a clean record — running inside Salesforce or standalone.
How is this different from the fields already on our Opportunity?
CRM fields record the outcome; NegoTool records the negotiation. It plans levers and walk-away points, prices every concession, tracks rounds like a scoreboard, lets you rehearse the conversation, and only then writes the agreed terms back to the Opportunity.
Does it really run inside Salesforce?
Yes. You launch NegoTool from the Opportunity with a quick action, work the negotiation in an embedded workspace, and on close the outcome and agreed-terms snapshot write back to that same Opportunity. Teams not on Salesforce can run it standalone on a dedicated database.
What is the AI buyer in Simulate?
Simulate launches a voice roleplay from a proposal or round. An AI counterpart plays your toughest stakeholder and pushes back so you can practice the hard conversation. It is rehearsal for the rep — NegoTool does not negotiate on your behalf.
Do you guarantee a margin improvement?
No. We do not make percentage or outcome guarantees. NegoTool gives your team the process and the visibility — priced concessions, walk-away flags, rehearsal, and a clean record — and the results stay yours.
Where does our data live, and is it secure?
Inside Salesforce, your negotiation data stays in your own org. Standalone, it runs on a dedicated database with its own login. We do not make compliance-certification claims on this page — we are happy to walk your security team through the architecture during the demo.
Who is NegoTool for?
Sales and commercial teams at procurement-heavy B2B companies — industrials, engineering, manufacturing, and business services — running deals from roughly €100k to €5M, where negotiated concessions decide the margin.
How do we get started?
Request a demo. We tailor the scenarios to your own deals and deal types, walk your team through the flow live, and from there you can run a pilot. There is no obligation to engage.
See NegoTool on your deals
Tell us a little about your setup and we’ll tailor a walkthrough to your industry and deal type. We respond within two business days.
No obligation. We only use your details to prepare and follow up on the demo.