<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>PricingWorks Blog</title><description>Insights on B2B pricing strategy, analytics, software selection, and negotiation training.</description><link>https://pricingworks.io/</link><language>en</language><item><title>Setting Royalties in a Data-Driven World: How Can Benchmarking Transform Licensing Decisions?</title><link>https://pricingworks.io/blog/royalty-benchmarking-licensing-decisions/</link><guid isPermaLink="true">https://pricingworks.io/blog/royalty-benchmarking-licensing-decisions/</guid><description>From rule-of-thumb to real value: how companies are redefining royalty rate setting through benchmarking, data-driven analysis, and structured value-sharing frameworks.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate><category>Strategy</category><category>royalty rates</category><category>licensing</category><category>benchmarking</category><category>IP valuation</category><category>transfer pricing</category><category>value sharing</category></item><item><title>What Is a Pricing Fitness Check?</title><link>https://pricingworks.io/blog/what-is-pricing-maturity-assessment/</link><guid isPermaLink="true">https://pricingworks.io/blog/what-is-pricing-maturity-assessment/</guid><description>A pricing fitness check assesses your organization&apos;s pricing maturity across strategy, governance, data, and tools. Learn what it involves and how it drives growth.</description><pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate><category>Strategy</category><category>pricing fitness check</category><category>pricing maturity</category><category>B2B pricing</category><category>pricing assessment</category></item><item><title>AI in B2B Pricing: Real Value vs. Hype</title><link>https://pricingworks.io/blog/how-ai-is-changing-b2b-pricing/</link><guid isPermaLink="true">https://pricingworks.io/blog/how-ai-is-changing-b2b-pricing/</guid><description>A practical look at where AI delivers real value in B2B pricing, where it falls short, and what you need in place before getting started.</description><pubDate>Wed, 15 Oct 2025 00:00:00 GMT</pubDate><category>Analytics</category><category>AI pricing</category><category>pricing analytics</category><category>machine learning</category><category>B2B pricing</category><category>data-driven pricing</category></item><item><title>Why B2B Sales Teams Struggle with Pricing</title><link>https://pricingworks.io/blog/why-b2b-sales-teams-struggle-with-pricing/</link><guid isPermaLink="true">https://pricingworks.io/blog/why-b2b-sales-teams-struggle-with-pricing/</guid><description>Sales teams often undermine pricing through excessive discounting and poor negotiation habits. Learn why it happens and how to fix it.</description><pubDate>Mon, 08 Sep 2025 00:00:00 GMT</pubDate><category>Training</category><category>sales negotiation</category><category>B2B pricing</category><category>discount management</category><category>negotiation training</category><category>margin improvement</category></item><item><title>How to Choose Pricing Software</title><link>https://pricingworks.io/blog/how-to-choose-pricing-software/</link><guid isPermaLink="true">https://pricingworks.io/blog/how-to-choose-pricing-software/</guid><description>A structured, vendor-agnostic framework for evaluating pricing and CPQ platforms. Learn how to choose the right pricing software for your B2B company.</description><pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate><category>Software</category><category>pricing software</category><category>CPQ</category><category>software selection</category><category>vendor evaluation</category><category>B2B pricing</category></item><item><title>After the Maturity Assessment: Now What?</title><link>https://pricingworks.io/blog/what-comes-after-maturity-assessment/</link><guid isPermaLink="true">https://pricingworks.io/blog/what-comes-after-maturity-assessment/</guid><description>Most pricing maturity assessments end with a report. Learn how to bridge the gap between diagnosis and action with practical steps for quick wins.</description><pubDate>Mon, 21 Jul 2025 00:00:00 GMT</pubDate><category>Strategy</category><category>pricing maturity</category><category>pricing transformation</category><category>quick wins</category><category>B2B pricing</category><category>execution</category></item><item><title>Build or Buy Pricing Software?</title><link>https://pricingworks.io/blog/build-or-buy-pricing-software/</link><guid isPermaLink="true">https://pricingworks.io/blog/build-or-buy-pricing-software/</guid><description>Should you build custom pricing software or buy off-the-shelf? A practical breakdown of pros, cons, and hybrid approaches for B2B companies.</description><pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate><category>Software</category><category>pricing software</category><category>CPQ</category><category>build vs buy</category><category>software selection</category><category>B2B pricing</category></item></channel></rss>