Podcast
]Conversations with pricing leaders on strategy, technology, and execution in B2B markets.
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Value Pricing and Value Selling at Philips Healthcare with Daniel Cho
Daniel Cho, Head of Strategic Pricing Center of Excellence, Philips Healthcare
Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, discusses how the healthcare company achieved business success through value pricing and value selling strategies.
Pricing optimization software - a must for pricing excellence with Sofia Simaria
Sofia Simaria, Vice President of Science and Applications, Zilliant
Sofia Simaria, Vice President of Science and Applications at Zilliant, discusses price optimization software's role in achieving pricing excellence.
Part 2 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
Prof. Dr. Kai-Markus Mueller, Neuroscience & Pricing Expert
Neuroscience insights on pricing tactics and negotiation strategies for sales professionals.
Part 1 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
Prof. Dr. Kai-Markus Mueller, Neuroscience & Pricing Expert
Prof. Mueller explores how brain science reveals consumer willingness to pay and pricing perception.
Pricing in volatile times with José Vela
José Vela, Global Director of Pricing, Spandex Group
José Vela, Global Director of Pricing at Spandex Group, discusses pricing strategies for B2B companies during economic uncertainty and inflation challenges.